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Microsoft/Bing Real Estate Pay-Per-Click Advertising


How We Help Real Estate Agents

We provide the best converting Real Estate keywords, focusing on buying and selling homes in your local area. Our Real Estate Keyword Sheets© contain thousands of variations of keywords and search terms used by real people looking for products and services in real online searches on both Bing Advertising  and Google Adwords. 

Real Estate Pay-Per-Click Advertising

If you’re looking to promote your brand quickly online, then the first place to look is PPC advertising campaigns.

PPC ads are "Pay-Per-Click" ads, which means you will only be paying for each click your consumer uses on every individual ad. 

Pay-Per-Click (PPC) advertising allows Real Estate Agents high visibility on search engines immediately vs having to wait 3-4 months for Search Engine Optimization (SEO) campaign to kick in and be effective.

PPC Advertising gives you the control that any Real Estate advertising campaign needs and allows you to build a perfect business plan with a precise advertising spend, target demographic and profit margin.

With Microsoft Advertising, you can calculate the cost of each visitor to your site and the cost per lead conversion.

Pay-Per-Click Advertising Works!

An Introduction to Microsoft/Bing Ads


Microsoft Ads Are 33% Cheaper than Google Adwords

Microsoft Advertising is the exclusive search advertising platform for Yahoo, AOL, Verizon Media and LinkedIn.

Bing is the search engine brand within Microsoft products, such as the Windows operating system. Microsoft also offers display ads on its Xbox game console, email service Outlook and MSN web portal. 

Microsoft Advertising has more than 8 years of consecutive Bing share growth as well as 500,000 advertisers with access to more than half a billion consumers.


Microsoft's recent deal with Verizon has the potential to slow the growth of Google Shopping, since Yahoo -- a Verizon Media company -- will no longer serve ads from its Gemini platform or Google Ads in its results.  

Microsoft Advertising is introducing artificial intelligence that connect to advertisers’ data and businesses through the Microsoft Audience Network and Sponsored Products.

New capabilities through the Microsoft Audience Network will include updates such as enhancements to viewable impressions, image upload and tools to make managing images easier. 

Free 15-Minute Consultation

Microsoft PPC Ads Are 33% Cheaper than Google Adwords


A Microsoft PPC advertising campaign can help you to reach an entirely different section of your market while avoiding direct competition with some of the bigger competitors in the field. Although Microsoft ads may be smaller in terms of traffic, they are less competitive and on average cost 33% less than Google Ads.   

Microsoft Advertising has a 30+% market share of the online PPC market. 

According to eMarketer, Google will capture only 61.1% of the $141.21 billion search market worldwide.  

Microsoft Advertising is the perfect starting point for a small enterprises and a very wise source of traffic for all online businesses.   

Microsoft Advertising/Bing has approximately 9.6 billion searches per month. 

Microsoft Advertising campaigns can be strategically used in conjunction with Google Adwords campaigns for better conversions. 

86% of consumers use the Internet to find a local business (WebVisible survey)

Read More... Achieved 33% Increase With Microsft Advertising

Citing Steven Sun, manager of paid search at, Microsoft said the company has achieved a 33% increase in return on ad spend since using the Microsoft Audience Network. 

As a result of recent mergers, Microsoft says customers on the Bing Ads marketplace can expect a 10-15% increase in clicks in the US. 

5,000 Top Real Estate Keywords for $1500


A Good PPC Campaign Starts With the Right Keywords

We've selected 5,000 of the best converting Real Estate Keywords from our 5 Million Real Estate Keyword Library. Put them together at an affordable price and made them easy to upload.

You don't have to spend thousands of dollars developing and testing keywords. We did it so you don't have to. Get started today!

Real Estate Keywords Include:

House Listing Agent, First-Time Buyers Agent, Buyers Real Estate Agent, List My Home Real Estate Agents, Local Home Realty Agents, Real Estate Professional, Sell Home Realty Office, Best Real Estate Brokers, Top Real Estate Agents, My Area Real Estate Agents, Condo Selling Realtor, Townhome Real Estate Agent, Condo For Sale Realtors, Houses For Sale Realty Agent, Best Real Estate Agents, Find a Local Realtor, Top Real Estate Brokers, Real Estate Agencies, and many more... 

 Real Estate Keyword Benefits

  • Keywords can be uploaded Immediately.
  • Keywords can be used for better Search Engine Optimization (SEO).
  • Keywords can be easily set for your GEO Location.
  • Keywords attract more searches > Buyers > Sellers.
  • Compete against competitors with deep pockets.
  • Pay only when someone clicks your Ad.

Get More Real Estate Leads! You set your monthly budget. Adding 50,000 Real Estate targeted keywords is like having a giant grid over your local 25-50 mile GEO location working 24/7 and day, 365 days a year!   


We Build Microsoft Advertising Real Estate Campaigns


Get a Bing Real Estate Keyword Engine For Your Business

If you don't have a Bing Adcenter PPC marketing campaign we can build one for you that will be live in 2-3 business days. 

Your Bing PPC Engine comes with settings already done for you to maximize keyword conversions. 

PPC Settings Include:

  • Local GEO Settings (25-50 mile radius) 
  • Call Extensions in Ads
  • Site Link Extensions in Ads
  • Tracking & Conversion Settings
  • You Choose Monthly & Daily Budgets

Your Bing PPC engine will calculate how much each customer is worth and help you make very accurate projections about the best ways to spend your money.


Affordable Monthly PPC Management


Need Help Managing Your Microsoft PPC Campaign?

If you need assistance managing your Microsoft Real Estate Keyword Advertising campaign we can help. We offer an affordable PPC management fee of $500 per month + 10% of your campaigns monthly spend.

For Example, If you spend $1,000 per month on PPC clicks we charge an additional 10% or $100.

PPC Management Includes: 

  • 10 Hours PPC Management
  • Monitoring Campaign Results
  • Tracking Conversions
  • Adding Bing Suggested Keywords
  • Adding Negative Keywords
  • CTR Reporting (Click Through Rate)  
  • CPC Reporting (Cost Per Click)  
  • CPM Reporting (Cost Per Impression)  
  • Managing Ads 

Included in PPC Management: Each month your keyword list will updated with Bing Suggested keywords from our live 2 million real estate keyword campaigns.

PPC Management Goal: We will fine tune your PPC campaigns as close to the natural average as possible. Results may vary based on larger population locations.

Average PPC Cost

Average CTR

Average CPA Cost

Your Bing PPC Engine uses goal tracking which lets you see which keywords are resulting in leads, sales and subscriptions.

Your Bing PPC Engine uses goal tracking which lets you see which keywords are resulting in leads, sales and subscriptions.   

This will help you get your ads in front of the right target audiences and increase sales and listings.  


20 Years PPC Keyword Experience!


20 Years PPC Keyword Experience!

We have over 20 years experience with online Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).

While Bing might not be as big as Google, you’ll pay less and get seen more, meaning that you can bring many more visitors to your site.

Bing can give you a boost and start to grow your target audience at 33% less than Google Adwords. 

Get a Free 15 Minute Online Consultation!

To schedule an appointment please fill out our contact information form or call today at 888.253.0980 to learn more about our exclusive Real Estate lead strategies for Real Estate firms, or sign up online.

There is not a better Real Estate Keyword offer available on the Internet.

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95% of all buyers used an online website for their home search. (

5.34 million existing homes were sold in 2018, according to data from the National Association of REALTORS®.

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