Get Listed with Pay-Per-Click Advertising Today!
Broad Match "+" Keyword Modifiers
What are "+" Broad match Modifier Keywords?
Broad match modifiers help control when your ad can appear for closely related keywords. Broad match modifiers can help your keywords achieve a higher clickthrough rate (CTR) with a more targeted audience, which in turn can help your site get more paying customers or other conversions. This article explains how to set up broad match modifiers.
How to Add Broad Match Modifiers for Keyword Phrases
Broad match modifiers only work when they’re used with broad match keywords. To increase clicks and conversion rates that can result from phrase or exact match keywords, try creating a separate ad group and adding the corresponding modified broad match keyword for each phrase or exact match keyword.
Exact keyword phrase Modified broad match equivalent
"buy blue suede shoes"
"purchase blue suede shoes"
"shop suede shoes"
+buy +blue +suede +shoes
+purchase +blue +suede +shoes
+shop +suede +shoes
"blue suede shoes"
"suede blue shoes"
"suede shoes blue"
+blue +suede +shoes"
Why Use "+" Broadmatch Modifier Keywords
Broad match modifier lets you create keywords that reach more people than phrase match and give you more control than broad match.
Get a Free 15 Minute Online Consultation!
To schedule an appointment please fill out our contact information form or call today at 888.253.0980 to learn more about our exclusive Real Estate PPC keyword strategies for Real Estate firms, or sign up online.