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Broad Match Keywords

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What are Broad Match Keywords?

Studies on Broad Match Keywords show that they can give businesses 70% more clicks and 56% more conversions.


Broad Match Keywords mean that any keyword in your search string; “California > real estate > agent” will trigger your ad. This means that the word, “California” will also trigger your ad. You may get a clicks from the words, “California” and “real estate”.


Good, if you are Real Estate office that handles buying and selling real estate in California.


Bad, if you are a real estate firm and the searcher is just looking for info about California real estate.


The key to Broad Match Keyword strategies is to keep your bids lower than Phrase Match and Exact Match.


Real Estate Broad Match Keyword Marketing


Broad Match Keywords without filters can be best summed up with the words of John Wanamaker (1838-1922) American Merchant, “I know that half the money I spend on advertising is wasted; but I can never find out which half.”

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Studies Show that 70-80% of New Search Traffic are Now Long-Tail Keywords

5.34 million existing homes were sold in 2018, according to data from the National Association of REALTORS®

Real Estate Keyword Marketing

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