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Google Adwords PPC Campaigns

· Google processed 9.61 billion search queries last year.


· 36% of searches on Google are associated with location.


· 6% percent of google search ad clicks are from desktops.


· 9% percent of google search ad clicks are from smartphones.


· 5% percent of google search ad clicks are from tablets.


· Google accounted for 63.4 percent of the U.S. desktop search market.


· 41% of Ad clicks go to the Top 3 paid ad spots in Google AdWords Search Results.


· 4% of Google’s total revenue comes from digital and display paid advertisements.


· The average cost per acquisition for Google AdWords search ads is $59.18


· The average cost per acquisition for Google AdWords display ads is $59.18.


· The highest average AdWords cost per acquisition is Legal at $135.17.


· 97% of Google’s total revenues come from advertising. (Google Investor Relations)


· Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)


· Google’s Display Network serves 180 billion impressions each month (6 billion a day). (comScore)


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95% of all buyers used an online website for their home search. (www.nar.realtor)

5.34 million existing homes were sold in 2018, according to data from the National Association of REALTORS®

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