Google Adwords

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· Google processed 9.61 billion search queries last year.

· 36% of searches on Google are associated with location.

· 6% percent of google search ad clicks are from desktops.

· 9% percent of google search ad clicks are from smartphones.

· 5% percent of google search ad clicks are from tablets.

· Google accounted for 63.4 percent of the U.S. desktop search market.

· 41% of Ad clicks go to the Top 3 paid ad spots in Google AdWords Search Results.

· 4% of Google’s total revenue comes from digital and display paid advertisements.

· The average cost per acquisition for Google AdWords search ads is $59.18

· The average cost per acquisition for Google AdWords display ads is $59.18.

· The highest average AdWords cost per acquisition is Legal at $135.17.

· 97% of Google’s total revenues come from advertising. (Google Investor Relations)

· Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)

· Google’s Display Network serves 180 billion impressions each month (6 billion a day). (comScore)

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