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Local Keyword Marketing


“Location, Location, Location.”

– William Dillard (1914-2002) Founder and Chairman, Dillard’s Department Stores

Local PPC Advertising Statistics

When a person searches online for a Realtor, they expect a large list webpages leading them to their request: an experienced Real Estate Agent to help them find the right property for their family. So what is preventing your agency from being the top result? 

If you don’t have the words “‘Your Location’ Real Estate Agent” anywhere on your site chances are slim that they will find you. Pay-Per-Click (PPC) advertising is a way to generate new buyers and sellers for your Real Estate website.

Home Seller Statistics

  • The typical home seller in 2017 was 55 years of age, had a median household income of $98,800, and lived in their home for 9 years.
  • 91% of sellers were assisted by a real estate agent when selling their home.
  • Recent sellers typically sold their homes for 99% of the listing price, and 23% reported reducing the asking price at least once.
  • The typical home sold was on the market for 3 weeks.
  • 39% of sellers who used a real estate agent found their agents through a referral by friends or family, and 24% used the agent they previously worked with to buy or sell a home.
  • Sellers who definitely would use same agent again: 69%

Home Buyer Statistics

  • First-time buyers: 33%
  • Median age of first-time buyers: 32
  • Median age of repeat buyers: 55
  • Median household income of first-time buyers: $75,000
  • Median household income of repeat buyers: $100,000
  • The typical home purchased was 1,900 square feet in size, was built in 1991, and had three bedrooms and two bathrooms.
  • Among those who financed their home purchase, buyers typically financed 90% of the home price.
  • 87% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69 percent in 2001.
  • Buyers who would use their agent again or recommend their agent to others: 74%

Where buyers found the home they purchased: 

  • Internet: 50%
  • Real estate agent: 28%
  • Yard sign/open house sign: 7%
  • Friend, relative or neighbor: 7%
  • Home builder or their agent: 5%
  • Directly from sellers/Knew the sellers: 2%
  • Print newspaper advertisement: 1%

Source: 2018 National Association of REALTORS® Profile of Home Buyers and Sellers

The number of competitors has a large affect on the cost-per-click in any geographically targeted location.

PPC advertising for Realtors allows you to to pre-qualify your website’s traffic based on your location to make sure you are driving the right people to your Real Estate website.

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95% of all buyers used an online website for their home search. (

5.34 million existing homes were sold in 2018, according to data from the National Association of REALTORS®

Real Estate Keyword Marketing