Long-Tail Keywords can be, “Realtors that list homes in California" or “Best California real estate agent”. Most of the time, people looking to hire a local real estate agent type in specific questions or longer keyword phrases.
Real Estate Keywords tend to be more general, a single word or a short phrase of two to three keywords. “Realtor”, “Real Estate Agent” and “List My Real Estate Agent” would all be examples of common keywords people might use to start their search for a Real Estate Agent.
· Long-Tail Keywords are more specific and usually contain longer phrases.
· Long-Tail PPC Keywords can provide an added local touch such as a county or a city.
· Long-Tail PPC Keywords will usually have less competition and a lower cost per click.
· Long-Tail Keywords tend to follow natural language structures.
· Long-Tail Keywords will help you convert searchers in the early stage of buying.
· Long-Tail Keywords convert well because the user is being more specific.
· Long-Tail Keywords can be, “realtor in California specializing in selling homes”.
· Long-Tail Keywords can also be a question like, “How can I sell my home in California?”.