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Microsoft/Bing Advertising Statistics


Microsoft/Bing Adcenter PPC Campaigns

Bing’s search engine user base has grown to 524 million unique users. According to an onfographic study published by Microsoft, these users conduct around 5 billion searches each month.

Real Estate Bing PPC Keyword Advertising

· 224 million retail searchers shopped on the Bing Network last Holiday season and spent 18-23% more than the average internet searcher.

· Bing powers Yahoo’s search, which, coupled with Bing, serves 32.6% of U.S. internet searchers.

· Research by ComScore in 2015 Showed Bing’s Growing Influence in Search Results

· 22% more was spent online with Bing than on average internet searches.

· 33% of the Bing Ads audience has a household income of $100,000 or more.

· Bing captured 56 million retail searchers not reached by Google.

· Bing searchers are for the most part 35+ in age and commonly within the 55-64 age bracket.

· Bing searchers are more likely to have children, based on their age.

· Users of Bing are generally less tech savvy.

· According to ComScore Desktop Search Engine rankings, Bing got 3,685,000 searches in the U.S. in September 2015.

· 3685M / 30 = 122.8 million searches per day.

· 3685M / (30 * 24 * 60 * 60) = 1421.68 searches per second.


With a single Bing Ad buy, you can reach 162 million unique searchers using  Microsoft and Yahoo sites (including Yahoo Search, Bing, and partners).  These account for 30% of the total search engine shares with over 9 billion searches a month. 

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95% of all buyers used an online website for their home search. (

5.34 million existing homes were sold in 2018, according to data from the National Association of REALTORS®

Real Estate Keyword Marketing