Get Listed with Pay-Per-Click Advertising Today!
Misspelled Keywords
Misspelling PPC Keyword Campaigns
Misspelled keywords can be a great opportunity to get some low-cost traffic. People are often hurriedly typing in their search query while multitasking.
Years ago, when newspaper ads were king, newspaper columnists would try to aim their writing to 8th grade 6 month level. This is very evident to anyone who who looks at any real estate website's older server logs. There is plenty of opportunity with misspelled keyword campaigns to expand the ease of which potential clients can find your website.
Keyword Strategy: Misspelled Keywords
Try building a typo ad group and compare with other keyword ad groups. Include:
· Misspellings Singular
· Misspellings plural forms
· Acronyms
· Abbreviations
Misspelled Keywords Study Snickers Candy Bar
Recently, Snickers got 558,589 ad impressions on those advertisements. The campaign ran successfully in the United Kingdom for three days until the company felt there is great potential to expand this type of campaign on a larger scale. Click-through-rate was an impressive 1.05 percent, bringing in 5,874 visitors to their specially branded website.
Snickers Misspelling Search Keyword Campaign Reached 50K People In 3 Days
Get a Free 15 Minute Online Consultation!
To schedule an appointment please fill out our contact information form or call today at 888.253.0980 to learn more about our exclusive Real Estate PPC keyword strategies for Real Estate firms, or sign up online.