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Negative Keywords


What Are PPC Negative Keywords?

The use of PPC Negative Keywords is an easy way to avoid unqualified traffic that drive up your cost per-clicks. 

Negative Keywords are used to prevent your ads from being shown when the search terms contain any Negative Keywords in your uploaded list. 

Negative Keywords will prevent your ad from being triggered by a certain word or phrase. Your ads are not shown to anyone who is searching for that phrase. 

Example 1: If you add “free” as a Negative Keyword to your campaign or ad group, your ad for any search containing the term “free” will not be shown.  

Example 2:  If you are a Real Estate Agent that sells homes in a blue city, and you want to add orange, green, black, etc. as Negative Keywords. This way your ad will not be shown for any of  those other colors.

Negative Keywords can have a tremendous impact on significantly reducing your number of clicks and poor-quality leads.

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Keyword Tip: Negative Keywords

If you have campaigns running with Broad Match, the use of Negative Keywords will lower your PPC costs. In most cases quite significantly.  

You can build a quick list of Negative Keywords for law firm by looking at your searched keyword reports. When you see a search term that is irrelevant add it to your Negative Keyword list.  

Once you have created a Negative Keyword list, you can apply it to several campaigns across the board.  

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5.34 million existing homes were sold in 2018, according to data from the National Association of REALTORS®

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