Targeting users when they are most likely to take action is called Ad Scheduling. Successful PPC management is all about proper targeting.
The potential audience for a PPC ad is huge so it is important to zero in on the right people. Clients who are ready to take action when they see your ad.
Keyword Strategy: Ad Scheduling
If your Real Estate website has stats that confirm visitors convert higher (or don’t convert) at certain times of the day, you have the ability to pause your campaigns or lower keyword bids during that time.
Ad Scheduling saves your money by slowing bidding down when visitors are not searching and automatically increasing bids when visitors are most likely to click and convert.
· Create unique campaigns for each time zone to be 100% accurate.
· Ad Scheduling settings will be based on your account’s time zone setting.
· Ad Scheduling is set at the campaign level.
· All ad groups under that campaign will be governed by those rules.
· Campaigns can be paused or bids raised/lowered in 15-minute blocks of time.
· Bid changes are set as a percentage with Ad Scheduling.
· You set amount you are willing to pay X% more or Y% less for clicks in specified time range.
· Ad Scheduling settings can be copied and pasted to other campaigns.
Using real search data is the only way to accurately use PPC Ad Scheduling.