Get Listed with Pay-Per-Click Advertising Today!
– Ronald H. Coase (1910-2013) Essays on Economics and Economists
(Source - wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks)
In 2017, 5.51 million existing homes were sold in the U.S. - NAR
There are approximately two million active real estate licenses in the U.S. - Arello.org
51% of searches are longer than 4 words. (Wordstream)
95.3% of clicks go to the top 4 results.
40% of store purchases and service calls start online.
69% of people that are mobile call a business straight from their search result.
60% of consumers click on mobile ads at least weekly. (Business Wire, 2018)
PPC visitors are 50% more likely to purchase something than organic visitors. (Source: Unbounce)
75% of searchers who find local, helpful information in search engine results are more likely to visit the local businesses physical location. (Google)
67% of consumers can recall a specific brand they saw advertised on mobile ads in the last week. (Business Wire, 2018)
The average click-through rate for an ad in the first position is 7.94%. An average click-through rate is 2%. (AccuraCast)
72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
Source: 2018 Real Estate in a Digital Age
5.51 million existing homes were sold in 2017, according to data from the National Association of REALTORS®. 612,000 newly constructed (link is external) homes were sold in 2017, according to the U.S. Census Bureau.
The Association of Real Estate License Law Officials (ARELLO) estimates that there are about 2 million active Real Estate licensees in the United States.
According to the 2012 Economic Census (link is external), there are 86,004 real estate brokerage firms operating in the United States.
Preliminary results from the U.S. Energy Information Administration’s Commercial Buildings Energy Consumption Survey (CBECS) (link is external) show that there were 5.6 million commercial buildings in the United States in 2012, comprising 87.4 billion square feet of floorspace.
There are approximately 115 million occupied housing units in the United States, according to the 2013 American Housing Survey (link is external). The typical owner-occupied home was built in 1976; the typical renter-occupied home was built in 1973. The typical home size is 1,500 square feet. The typical home owner is 55 years old, and has lived in the current home for 14 years.
In 2013, 65.2 % of families owned their primary residence, according to the Federal Reserve’s Survey of Consumer Finances (link is external).
Source: 2018 National Association of REALTORS® Member Profile
Millennials comprise 32% of the home buying market, officially the largest market segment (Source - nar.realtor/sites/default/files/reports/2015/2015-home-buyer-and-seller-generational-trends-2015-03-11.pdf)
44% of homebuyers purchased a home that they found by using the internet (Source - nar.realtor/reports/2013-14-realtor-technology-survey)
72% of real estate agents said they were unsatisfied with the number of leads their website generates (Source -nar.realtor/reports/2013-14-realtor-technology-survey)
54% of REALTOR agents stated they invest no more than 5 hours per month on their own website (Source - nar.realtor/reports/2013-14-realtor-technology-survey)
Only 9% of realtors use social media to market their listings (Source)
8) The real estate industry ranks lowest in social media engagements at an average of .45 interactions per week (Source - inman.com/2015/07/21/why-people-are-ignoring-real-estate-agents-on-social-media/)
10) 70% of home buyers forget their real estate agent after one year (Source - remindermedia.com/blog/there-is-a-70-percent-chance-youve-been-forgotten/)
Home Buyer Statistics
First-Time vs. Repeat Buyers:
Where buyers found the home they purchased:
Home Seller Statistics
Source: 2018 National Association of REALTORS® Profile of Home Buyers and Sellers
Sign up for Real Estate Keyword Monthly Marketing Tips!
5.34 million existing homes were sold in 2018, according to data from the National Association of REALTORS®.