Negative keywords remove searches from people that do not have any buying or selling intent.
Negative keywords are essential in saving your advertising budget by filtering out irrelevant searches that do not have buying or selling intent. They help in blocking clicks and queries that waste your ad spend. Negative keywords are crucial to any Google Ads or Microsoft Ads campaign. Negative keywords are used to filter out who sees your ad, so it is important to choose them wisely.
In recent months, the PPC advertising world has undergone significant changes with the introduction of "variant" keywords. For example, if you target the keyword "real estate agent near me," your ad may also show up for irrelevant search terms like "real estate license," "real estate earnings," "real estate books," "real estate appraiser," and "real estate pics." To avoid this, you must add these irrelevant search terms as negative keywords to your ad campaign's negative keyword list.
You would add these as "negative keywords" to your PPC ad campaign
license
licensing
licensed
earning
earning
appraiser
appraisers
appraising
pic
pics
pictures
*Our Real Estate Negative Keyword List has more 4400+ negative keywords that will block irrelevant clicks like these.
According to Google Ads:
“A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match. For example, when you add “free” as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.”
Negative keywords are crucial for the success of any Google Ads or Microsoft Ads campaign. They help remove searches from people that do not have any buying or selling intent, saving you from irrelevant clicks and queries that eat up your PPC campaign budget. With the introduction of "variant" keywords, your targeted keywords can have several different meanings, leading to irrelevant traffic. Creating a good negative keyword list will be one of the deciding factors if your Google Ads campaign will succeed or fail.
It's important to note that you can have up to 5,000 negative keywords at the campaign level and 5,000 at the ad group level. You can also create up to 20 negative keyword lists in your Google Ads account and apply the list to multiple ad campaigns at once. By selecting the right negative keywords, you can ensure that your ads are only being shown for relevant searches, helping filter out who views your ad and driving more relevant traffic to your landing page.
Properly using Negative Keywords can help you get the most out of your ad budget. By excluding irrelevant keywords, you can direct more relevant traffic to your landing page and increase the chances of generating leads or sales. Negative Keywords ensure that your ads are only displayed for searches that are likely to result in conversions. By carefully selecting which keywords to exclude, you can improve the targeting of your campaign and get better results. Choosing the right Negative Keywords is just as important as selecting the right ones to target for a successful ad campaign.
Negative keywords are a crucial aspect of a successful advertising campaign. There are two ways to implement negative keywords: campaign level and ad group level
Campaign Level Negative Keywords
Campaign level negative keywords prevent ads from displaying for certain keywords throughout the campaign. For example, a real estate company might use them for areas of law they don't cover to avoid wasting money on irrelevant clicks. By excluding specific keywords, you can save money and avoid following up on irrelevant leads, focusing on signing new clients instead. Campaign level negative keywords are crucial for ensuring that your advertising campaign doesn't waste money on irrelevant clicks.
Ad Group Level Negative Keywords
At the ad group level, negative keywords are crucial for real estate agents to ensure that their ads are highly targeted and reaching the intended audience. Ad group level negative keywords protect certain ad groups from conflicting with others in a campaign, giving agents control over which parts of their campaign serve their targeted keywords. By using ad group level negative keywords, agents can ensure that each ad group is serving its intended purpose without interfering with others, avoiding the loss of impressions and wasted ad spend. Additionally, ad group level negative keywords help refine an agent's ad groups, allowing for highly targeted campaigns that reach relevant audiences and generate more leads.
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Negative keywords help real estate agents advertising on Google and Microsoft Ads to stop irrelevant non-buying intent keywords from being served up in their PPC ads.
We did a study of more than 1.4 million PPC searches on how people search for real estate agents online, in exact match, phrase match and broad match PPC searches.
We found that targeting keywords like "real estate agent near me" your keyword "real estate" will also show your ads for search terms like "real estate license," "real estate exams," and "real estate pics".
By adding "license," "exams," and "pics" to your negative keyword list, you can stop these types of irrelevant clicks from being served up to people who clearly have no buying intent and will save you money.
Our Negative Keywords List for Real Estate Agents has more than 4,400 negative keywords like these taken from our 1.4 million real estate searches, helping you better target your Google and Microsoft PPC Ads.
Negative keywords are important for your PPC ad campaigns because they help you get more targeted traffic and conversions, which can lower your cost-per-click. By using negative keywords, you can block irrelevant searches and only show your ad to people with real buying intent, ultimately leading to more relevant traffic and increased return on investment.
Call 800.758.1712 to learn more about negative keywords and how they can help you get more targeted real estate traffic and start saving money today!
Looking to gain an edge over your real estate competition? Our innovative AI Generated SEO Optimized Content pages are designed to rank high on Google and Microsoft Bing's search results, providing your website with increased visibility and potential client leads. By utilizing Negative Keywords, you can effectively block irrelevant, non-buying intent keywords from being served in your PPC ads and ensure that your advertising budget is well-spent.
Additionally, we offer Pay-Per-Click (PPC) advertising management for high visibility on search engines. With over 23+ years of experience in online keyword marketing, our team can help you create a successful PPC campaign that drives targeted traffic and leads to your real estate business. Don't settle for average, take advantage of our cutting-edge internet advertising strategies and stand out from the competition.