In this constantly changing era of digital marketing, top real estate agents are always looking for new ways to improve their online presence and attract more clients. One significant change in the past 12 months is the evolution of PPC advertising on Google and Microsoft.
These platforms have broadened the meaning of keywords to include "variants," which means a single keyword can now trigger ads for multiple, sometimes irrelevant, search terms. For example, a keyword like "buy house" could also trigger searches for "buy houseplants." This makes it more important than ever to use negative keywords to prevent your ads from being shown for irrelevant searches and getting clicked by people with no buying intent.
1. What are negative keywords, and why are they important for real estate agents?
Negative keywords are keywords that help advertisers exclude specific search terms from triggering their ads. They are important for real estate agents because they help them target the right audience and avoid irrelevant clicks that could waste their budget.
2. How do I find negative keywords for my real estate ads, and how many should I use?
Negative keywords are a crucial tool for real estate agents who advertise on platforms like Google and Microsoft Advertising. You can add up to 5,000 negative keywords on the campaign level and another 5,000 for each ad group you are targeting. We have already identified more than 4,000 negative keywords for real estate agents that help you block irrelevant search terms that are not related to buying or selling property, allowing you to save thousands of dollars on your advertising budget by avoiding clicks that don't lead to leads or sales.
3. What are some examples of negative keywords for real estate ads?
Words like "real estate rentals," "real estate license," "real estate exams," "real estate jobs," and "real estate schools" are often negative keywords for real estate agents, as they can attract clicks from people who are not interested in buying or selling property. By blocking these negative keywords, your ads will never show up for such searches.
4. How do I add negative keywords to my real estate ads, and can I use them with other targeting options?
You can add negative keywords to your Google Ads or Microsoft Advertising campaigns by going to the "Keywords" tab and selecting "Negative Keywords." You can use negative keywords in combination with other targeting options to further refine your audience and ensure that your ads are only shown to relevant prospects. It will take you 15 minutes to upload our Negative Keyword List for Real Estate Agents.
5. What are the benefits of using negative keywords for real estate agents?
Negative keywords can help real estate agents save money by reducing irrelevant clicks and increasing their click-through rate. They can also improve the quality of their leads, boost their conversion rate, and make their ad campaigns more effective.
6. How can I measure the success of my negative keyword strategy?
You can measure the success of your negative keyword strategy by monitoring your ad performance metrics, such as click-through rate, conversion rate, and cost per conversion. If you see an improvement in these metrics, then your negative keyword strategy is likely working.
7. Where can I get a list of negative keywords specifically for real estate agents?
You can get a list of negative keywords specifically for real estate agents from our keyword research study on how people search for real estate agents online. We developed this list of over 4,400 negative keywords from our study of 1.4 million PPC searches done in exact match, phrase match, and broad match on both Google and Microsoft Ad PPC platforms.
8. How can using negative keywords benefit my real estate PPC advertising campaigns?
Using negative keywords can benefit your real estate PPC advertising campaigns by ensuring that your ads are only shown to relevant prospects, saving you money, improving the quality of leads, boosting conversion rates, and making your campaigns more effective. By implementing a strong negative keyword strategy, you can optimize your campaigns and see better results.
9. What makes our negative keyword list for real estate agents unique?
Our negative keyword list is specifically designed for real estate agents based on extensive research and data analysis. We have identified over 4,400 keywords that can help you block irrelevant searches and save money on your ad spend. This tailored approach ensures that your ads are reaching the right audience and maximizing your ROI.
10. Why should I invest in your negative keyword list for my real estate business?
Investing in our negative keyword list will save you time and resources by providing a comprehensive and ready-to-use list of keywords that can immediately improve your ad performance. By targeting the right audience and avoiding irrelevant clicks, you can focus on growing your business and achieving your advertising goals.
Negative Keywords Are Crucial to a Successful PPC Campaign!
Using negative keywords is essential for real estate agents' PPC advertising campaigns. By excluding irrelevant search terms, agents can ensure that their ads only reach potential clients who are interested in buying or selling property. This can improve lead quality, boost conversion rates, and save money. Our pre-existing list of over 4,000 negative keywords, designed specifically for real estate agents, can save time and resources, allowing agents to focus on growing their business.
Contact Us Today
Ready to optimize your PPC campaigns and see better results? Contact us today at 888.253.0980 to learn more about our services and how we can help you achieve your advertising goals and increase ROI. Let's start growing your real estate business together!
